“We needed a partner who could help us create a campaign that’s approachable and universal for our new expanded Free Trial program for FINAL FANTASY XIV Online,” says Ricardo Mireles, Square Enix executive creative director.
Sharp-eyed FINAL FANTASY fans will also enjoy “easter eggs” planted throughout the spots as an homage to the legacy of the franchise. Behind the tagline, 'The Free Trial You’ve Always Wanted', the campaign humorously shows the value of FINAL FANTASY XIV Online’s free trial at the expense of what gyms, streaming services and loot boxes offer in their trials with the help of a wise-cracking host named Roxy.Įach spot features a different character job from the game - Black Mage, Dragoon, and Dark Knight - who awkwardly drop in on “real world” subscription scenarios that suddenly feel less exciting when you can tap into your inner slayer to fight bad guys and vanquish enemies. Creative production company We Are Royale (WAR) produced a trio of cheeky spots promoting an expanded free trial of FINAL FANTASY XIV Online, the iconic multiplayer online role-playing game by SQUARE ENIX, which boasts more than 20 million registered players.
0 kommentar(er)
